POTENTIAL. LET'S SHARE IT
WITH THE WORLD TOGETHER.
We started out as many do in this industry – all-night gaming sessions. Over time, our hobby became a profession, and this is how our boutique agency came to be. For eight years, we’ve been supporting mostly independent developers but also distributors and publishers, helping to bring their games to the attention of players and the media. During that time, we’ve worked on indie gems created by two people and AAA console blockbusters developed by major studios.
This has given us a good understanding of the needs, capabilities, and expectations of small teams in pursuit of a dream to create games, as well as those inherent to working with big publishers. This is why we tailor our approach to each project individually. Most importantly, we believe that with enough work, time, and experience poured into it, every game with a good idea behind it can find success.
From coming up with campaign catchphrases and hashtags to creating content for promotional materials and websites, and also writing memorable phrases to be dropped in trailers, descriptions on product pages in stores like Steam, and editing press releases. You can count on us to deliver whenever you need copy that’s long or short, funny or serious, but above all, one that captures the spirit of your game and does so in a language that will resonate with players.
We have working relationships with journalists, YouTubers, and streamers from around the world. We know many of them personally. We’ve been in contact with all of them for years. As a result, we have a good understanding of the needs specific to representatives of all media, which allows us to operate effectively. Regardless of whether we’re sending out a press release, review keys, or invitations to showcases during trade shows.
Whether you have a strategy ready and just need a consultation or have to build one from scratch, we’re here for you. We’ll plan a campaign for your game or evaluate the plan you prepared. We’ll suggest the best ways of promoting your title. We’ll advise you on when, where, and how to talk about your game so that apart from reaching the widest possible audience, the information also meets with a positive reception.
Gaming trade shows are an opportunity for us to establish business relationships, meet the most important journalists and online creators and, naturally, showcase your game. But they also involve the logistics that come with building a booth, adhering to the organizer’s numerous requirements, sending out media invitations, and many other details to keep track of. That’s why we’ll shoulder the weight of organizing the event, allowing you to focus on preparing your game for the showcase.
You’re aware that communicating with players on social media is a deciding factor for a game’s success, but at the same time, you lack the time or expertise to do it effectively. We understand this very well, which is why we’ll do it for you. We’ll plan communication, prepare materials, ensure sufficient social media reach and make sure that information about your title is seen by as wide an audience as possible.
Crowdfunding campaigns are a great tool not only to raise funds but also to build a community around your game. However, neither of those things is easy, and the success of a crowdfunding campaign can be decided by whether it was properly planned, prepared, and executed. That is why it is a good idea to enlist the help of someone experienced in the comprehensive management of successful Kickstarter or Indiegogo campaigns.
As you work on a game and pour your whole heart into it, it might not always be easy to distance yourself enough to see it from an outsider’s perspective and reevaluate its tenets. And it’s a good idea to conduct such an evaluation before players get access to the game. That’s why we’ll give you a comprehensive report in which we’ll assess the game’s different components, its strengths and weaknesses, how it stacks up against the competition on the market, and what reception you can expect from the players and the media.
When, after months of work, you finally give your game to reviewers, you don’t want an unpleasant surprise in the form of scores being lower than you expected. To avoid this, we’ll have your game reviewed by people with years of reviewing experience. This will help you find out whether what you think of your title is consistent with how others rate it.
We believe that to share knowledge is to augment it. That is why we attend international conferences where we talk about our work. We organize training courses for those who wish to get into the business of promoting games. We share industry secrets, recommend tools, and warn against the most commonly made mistakes. We have gained experience over the years so that you can benefit from it.
